These days you see a lot of people "building their brand". But let me break it down in case you're really wondering what this means.
A Brand: Is A “Name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers” (American Marketing Association)
A Personal Brand: is a culmination of ideas, values, skills, personality and feelings associated with a person, business, or organization.
Brand Examples: Louis Vuitton, Starbucks, Hanifa, McDonalds, Gucci
Personal Branding Examples: Oprah, Joanna Gaines, Marie Forleo, Amy Porterfield, Bill Nye, Elon Musk, Gary Vaynerchuk, Neil Patel, Steve Jobs.
Brand photography is a suite of professional images that represent your business visually, and fit with your visual identity through their use of colors, tone, props, sets and more. These can include photos of you, your team, your products, your process, your space and other things that make your business unique.